With so many different channels and platforms to market, businesses can find it difficult to make a noise about their innovative new product.
Innovative companies need to have an intimate understanding of their markets and customers, both domestic and international, whether you’re just preparing to go to market or investigating new product ideas.
How can we help?
Aimed at businesses who wish to develop their readiness to enter new markets and identify their unique selling point for particular customer groups, this bespoke support will help you to:
- Understand and identify the right markets for your products, both domestic and overseas
- Develop the right approach to bring your new product or service to an existing or new market
- Define the right marketing messages to build on your value proposition for each customer group
- Review your customer’s journey to purchase and how you can identify and overcome barriers to this journey in the future
- Build an understanding of the nature of B2B and B2C customers, and how you can sell to them
- Building an export strategy for your new products which identifies target markets and how you are going to enter those target markets
- Review of your current digital presence and its effectiveness
- A guide to creating video content for social and assistance with a video marketing strategy
- Assistance with creating a comprehensive digital marketing strategy encompassing a range of platforms
What our clients say about us
"Innovate UK Business Growth has been really good - we've had lots of support from various people in the organisation; Dee helped us out with our marketing strategy, Andy helped us out with the digital and media side of things regarding the website and we had help with a grant which helped us with our marketing."
Chris Nicholls
Director, Powapacs
Growth through innovation
Learn how else Innovate UK Business Growth can support your business
Discover the full range of support available through Innovate UK Business Growth. From strengthening your innovation processes and building internal capabilities to accessing finance, protecting intellectual property, and preparing for new markets—our tailored services are designed to help your business grow and succeed.