Bristol strategic communications agency AMBITIOUS becomes a B Corp

AMBITIOUS, the strategic communications specialist based in Bristol, is today announcing that it has been certified as a B Corporation (B Corp).

 

Verified by B Lab, the not-for-profit behind the B Corp movement, the achievement demonstrates that AMBITIOUS meets high standards of social and environmental performance, transparency, and accountability alongside a commitment to goals beyond shareholder value, both locally and globally.

 

Recognising that the planet’s most challenging problems can’t be solved by governments and non-profits alone, the B Corp framework helps AMBITIOUS to structure and evolve how it operates, aligning its business with its values, its team, the local community and its clients.

 

The wider B Corp movement demonstrates that a balance of profit and purpose is possible, with recent research showing that B Corps consistently outperform non-B Corps in terms of growth.

 

Laura Lear, Managing Director at AMBITIOUS comments, “Our team has been working towards this for over a year, and this milestone reflects our belief that business should be a force for good and reinforces our core mission: partnering for impact. We are committed to partnering with our clients to achieve growth and profitability, while upholding our responsibility to people and the planet, and we believe this balance is critical in today’s world.

 

“Recently, as part of our focus on Thoughtful Leadership and through our podcast, I have had fascinating conversations with leaders on the nuanced demands of business today, and the importance of reconciling commercial success with social and environmental impact. Of course, becoming a B Corp is much more than a badge; it’s a commitment to continuing to find that balance, and to collaborating widely to achieve a shared vision of better business.”

 

AMBITIOUS joins a community of leaders of over 2,600 B Corps in the UK, and 10,000 globally. The certification process is rigorous, with companies required to provide evidence on performance while legally embedding their commitment to purpose as well as profit in their company articles.

 

AMBITIOUS achieved a high score of 99.8 across five impact areas: governance, workers, community, environment and customers. Companies recertify every three years, making it a continuous journey of improvement.

 

With its B Corp certification, AMBITIOUS plans to continue delivering exceptional communications campaigns that connect, take active steps to engage with the local Bristol community, reduce its environmental impact and support and nurture its team.

 

-ends-

 

AMBITIOUS is an independent strategic communications agency. Based in Bristol, but with a national and international reach, AMBITIOUS helps clients find, engage and grow audiences.

 

In an ever-changing world, AMBITIOUS unlocks insights for organisations that shape ideas to build and amplify brand awareness and protect business reputations.

 

Its dynamic, strategic and trusted team of communication and creative experts span property, construction & built environment, tech, financial & professional services, pharma & healthcare, education, public sector, ESG and sustainability.

 

From print and digital PR to communications strategy,  social media and content services – it connects clients to the conversations that matter.

 

Female-founded, owned, and run, AMBITIOUS celebrated its first decade in business in 2022.